More about Social Networking Optimization
Do you use Facebook or have a blog? Have you sent a link to your network about something you're involved in? That's social networking optimization. SNO is a deliberate, systematic, and creative approach to leverage your network for promotional purposes. And everyone can benefit; effective social networking can be a tool to help you achieve your career and/or business goals.
If you are focused, you can utilize your online network to sell more products, get a better job, get more clients, start or sell a business.
How?
1. Consider what you are going to promote. What are your goals? What are you passionate about? How do you want to get ahead?
2. Then build your network. Use facebook or LinkedIn (or both) and build an audience out of friends, collegues and old aquaintainces. Don't be afraid to re-introduce yourself, this is about building your audience. These people aren't just your friends, they are also potential customers. This can also be as simple as creating an email newsletter list.
3. Choose your weapons. A blog, a regular email newsletter, share links in Facebook, making a weekly video on your mac laptop. There are such great and simple publishing tools at your finger tips.
4. Next: It's time to promote yourself.
That's kind of a strange concept but you need to begin to think about what you're passionate about. There is something in your head that is of interest to your audience.
What's next?
You've got an audience "audience". What are you going to say and how will you communicate?
That's next in this series. I'll also share some examples of how people exactly people have benefited from SNO.
This is the third post in a series about Social Networking Optimization (SNO) aka Social Media Optimization. I am attempting to flesh out some ideas regarding social networking for personal marketing and career/business advancement.
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Mariotti brainstorm: the Interweb
Sun Times columnist Jay Mariotti newsflash:
"Mariotti said in a phone interview Tuesday night that he decided to quit after it became clear while in China that sports journalism had become 'entirely a Web site business. There were not many newspapers there.' He added that most of the journalists covering the Games were 'there writing for Web sites.'"
Think he's resigning because he's bitter and disquested that no one reads newspapers? No, turns out the Web is the FUTURE!
"He 'is talking with a lot of Web sites' and added that the future of his business 'sadly is not in newspapers.'"
Maybe the Internet isn't a big truck or a series of tubes... Maybe it's the future!
